RCG Insight offers business plans to help direct the goals and strategy of your organization. The potential viability of the business is supported by an industry description, competitor analysis, target market analysis, management's strengths and detailed financial forecasting models for up to five years. Business plans are usually geared towards attaining financing and are customized according to goals and the intended audience.

A business charter assists in internal decision making. A slightly condensed version of a business plan, the charter can allow organizations to identify specific industry characteristics or help in formulating a competitive advantage through competitor analysis

RCG Insight offers financial forecasting services which can include a break-even analysis, sales and expense forecasts through a pro-forma income statement, a financial snapshot by means of a balance sheet, and most importantly a detailed cash flow forecast

RCG Insight can help determine the feasibility of a possible future business idea using factors including market analysis and financial forecasting. With a feasibility study completed, an organization or individual will be in a better position to decide whether to undertake a particular project or not, reducing the risk of entering into a new venture or project.

In today's competitive market environment, success is dependant on your organization's knowledge of the competition. RCG Insight provides competitor analysis will identify the competition in your business sector. Competitor analysis involves identification and classification of competition and detailed analysis of competitors includes points of differentiation and overview of products and services

Benchmarking against industry is an important way of gauging performance and determining efficiency. RCG Insight can deliver detailed industry reports and analyze trends to help your organization plan and determine operational goals. This can be achieved through ratio analysis and identifying best practices which will help determine problem areas and best levels of performance.

RCG Insight will research the viability of several specific marketing initiatives based on your overall strategy. Recommendations are based on research of target markets and the effectiveness of tools such as direct mail, websites and other forms of advertising. RCG Insight can facilitate such services as website development or designing certain types of multimedia and can outsource other marketing initiatives for you.

The marketing strategy is determined by overall business goals and describes the type of brand you want to build. A strategy can include descriptions of products

Knowing your customer is essential to customer satisfaction and loyalty. At RCG Insight, we can help your organization understand your customer's needs in order to deliver superior products and services. Customer analysis usually involves the collection of data through primary research and a statistical analysis of the results

RCG Insight can design surveys to meet the specific information needs for a variety of organizational applications. It is designed according to relevant metrics and geared towards a targeted audience. The data is analyzed to produce useful information which can be used in the management decision-making process.

In contrast to surveys, focus groups target a more specific audience and involve more subjective feedback. RCG Insight will analyze data and produce useful information to be used in the management decision-making process.

An effective website is a valuable asset to almost any organization. At RCG Insight, we can help you develop an effective presence on the internet through flash-based websites that highlight your business and make it accessible to a wide audience.

Much like websites, multimedia discs and interactive applications can be used to provide detailed information about your organization that can be explored at the intended user's leisure. It provides a personal touch for targeted users at conferences or as promotional material at trade shows, networking events and seminars

Do you need a service that is not covered here? Please contact us and we would be happy to discuss your needs.