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App Development Firm: Marketing Strategy

The Need: Ryerson Consulting Group was approached by a start-up specializing in mobile app development to refine the company marketing strategy.

The Solution: RCG created a scorecard to measure the client against 22 similar businesses in the areas of brand channels, execution, messaging and alignment. By identifying gaps in strategy, RCG formed recommendations to address areas of weakness and improve competitive advantage.

The Result: RCG enabled the client to enhance their online presence through SEO and a focused content marketing strategy. RCG also helped the client refine their competitive advantage and B2B sales pitch, effectively communicating their key value proposition.