U.S Healthcare Firm: Mobile App Experience Design
The Need: RCG was approached by the COO of a mid-market healthcare firm from the United States to help design a white label patient assessment mobile app.
The Solution: RCG was tasked with devising the strategic direction of the application, including the core features, competitive advantages, and overall user journey. RCG interviewed internal stakeholders at the healthcare firm and performed a gap analysis.
The Result: Employing the services of RCG enabled the client to clearly understand the mobile app ecosystem and best practices; RCG defined how the mobile app would be used and what the main features would be. The client used the RCG project artifacts to secure funding from their board of directors and move ahead with development.